Field Marketing – Cascade Ultrasoft

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To promote their newest eco-friendly, ultra soft toilet paper, Cascade wanted to make a statement in the product's natural environment: washrooms. They chose the 2011 edition of the Rogers Cup in both Montreal and Toronto (simultaneous events).

Client: CASCADE
Project: UltraSoft toilet paper product launch
2011 Rogers Cup - field marketing (TO/Mtl washroom stall covering)

Copy: Jenny Bell
Art Direction: Yanick Sasseville
Original concept: Jenny Bell
Agency: Bob Communication

French version of the concept - Montreal Rogers Cup

English version of the concept - Toronto Rogers Cup

Field Marketing – Cascade Ultrasoft

Published: February 1st 2013

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Field Marketing – Cascade Ultrasoft

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Field Marketing – Cascade Ultrasoft

CASCADE Project: UltraSoft toilet paper product launch 2011 Rogers Cup - field marketing (TO/Mtl washroom stall covering)

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